Tina Brenkus

Network Positioning & Show Expansion Strategy

NBC Universal E! Networks | Los Angeles

The Challenge

Project 1

Position E! Network as the leader in fashion content during Fashion Month, creating branded content that would drive viewership to the network's ongoing Fashion Week coverage across TV and social platforms.

Project 2

Scale Daily Pop from a 2-hour live pop culture show to 4 hours while maintaining quality and audience engagement.

My Strategic Approach

Fashion Week Leadership

Developed integrated content strategy that positioned E! as the authoritative voice in fashion coverage. Created cross-platform branded content that leveraged network's entertainment credibility to capture fashion audience.

Daily Pop Expansion

Designed scalable content and production workflow to double show length while maintaining editorial quality and audience engagement.

Team Leadership & Execution

• Led team of 3 content creators for Fashion Week positioning campaign
• Developed scripts, brand integrations, and social media strategies
• Created cross-platform content connecting television and digital audiences
• Managed production assistants, video editors, and writers for show expansion

Building an Ad-Supported Media Network

Best Buy Corporate

Minneapolis

The Challenge

Recruited from Los Angeles to launch Best Buy's first-ever ad-supported media network. No existing framework, no precedent in retail, and the need to generate profitable original programming that would drive both ad revenue and brand visibility.

My Strategic Approach

Developed a comprehensive entertainment strategy that balanced brand alignment with audience appeal. Created editorial priorities that directly supported ad sales goals while maintaining content quality and viewer engagement. Established key agency partnerships to augment content creation capabilities.

Implementation Process

• Built content creation framework from ground up
• Developed editorial calendar aligned with retail calendar and promotional cycles
• Established production workflows and quality standards
• Created cross-platform distribution strategy for online and social expansion
• Wrote, interviewed and produced proof of concept video in the field and in studio

Daily Video Content & Production Optimization

Yahoo | Los Angeles

The Challenge

Lead digital video content strategy for Yahoo Movies, Style, and Fitness in a brand new live studio office environment. Manage daily content production, increase the number of videos, while optimizing for audience engagement and platform performance across multiple verticals with a small team. Make video and be on video anytime you're in the office.

My Strategic Approach

Keep my tight knit production team in constant contact and communication by acting as the support center and problem-solver. Create sustainable daily production workflows that allowed our nimble team to stack video production and double our output while maintaining quality standards and celebrating our wins.

Team & Production Management

• Directed editorial teams, writers, on-camera talent, and influencers
• On call primary contact to help run live studio environment
• Tracked analytics and performance metrics for continuous optimization
• Worked closely as the connector between executive teams in LA and NYC to tightly execute on content plans by implementing daily feedback

Retail Video Network Expansion

JOYUS | Los Angeles

The Challenge

Lead content creation for the first-ever online video shopping network focused on beauty, lifestyle, and fashion. Build content strategy for entirely new retail model that had no existing playbook, while establishing brand voice and editorial standards for emerging video commerce platform.

My Strategic Approach

Developed pioneering content framework that seamlessly blended entertainment with commerce. Created editorial strategy that prioritized authentic storytelling while driving product discovery and sales. Collaborated directly with production and executive team to establish brand voice and content pillars for this retail platform.

Innovation & Implementation

• Led and collaborated with a content creation team in developing video-first shopping experience
• Established editorial content strategy across web, social, and product copy
• Managed production assistants, video editors, and writers
• Created content that balanced entertainment value with commercial objectives
• Developed content standards for emerging video commerce industry

Multi-Platform Content Strategy & Team Leadership

Dallas Market Center | Dallas

The Challenge

Transform disconnected content efforts into cohesive multi-platform strategy for large-scale retail and wholesale events. Needed to increase customer engagement, drive attendance, and create measurable business impact across diverse audience segments.

My Strategic Approach

Developed integrated content spanning email, social media, influencer partnerships, print, audio, and video. Positioned Dallas Market Center as the unifying host of a broad range of lifestyle brands. Highlighted the brands as the stars of our live events and positioned content to solve their unique needs.

Leadership & Implementation

• Led and mentored team of copywriters, video editors, and freelance contributors
• Established editorial calendar synchronized with event schedules
• Challenged leadership to try new content formats, experiment with the brand voice and create a fun and lively atmosphere at events
• Coordinated cross-functional collaboration with marketing and sales teams
• Launched an entire new Western Market that needed to cater to a brand new audience