Cooler Rest

This might seem super obvious but this project was so fun to work on.

Kaspar Companies in Shiner TX developed the Cooler Rest and then asked me to create the entire marketing launch for the product.

Origin story

Product names and descriptions, email, social media.

ABOUT US

At Cooler Rest, we make a seat out of your cooler.

You’re welcome.

Cooler Rest was born out of necessity. And it all started with an intriguing tale.

Once upon a time a fisherman boarded his boat, off to enjoy the offerings of a salty Texas coast. A prime spot and perfect conditions, the only thing better would be a seat to support his position. His instincts were right, using his favorite cooler as a seat. After all, it also harbored all the fish he would eat.

By the end of the day his catch proved a winner! But then holy humpback hit and his tired old back could no longer deliver.

Surely outdoor lovers and chill seekers alike need a similar solution, relief for this plight.

He took to his porch, eyes locked on the cooler in question when two grooves on the side caught his attention. A chair could fit there and come in several colors. It would be made of sturdy metal and a great gift for others.

Our fisherman was pleased with his solve for the matter.

And Cooler Rest was born. Now that’s happily ever after.

Plenty to choose from and lots of fun, it’s time for this rhyme business to end so you can go and get yourself one! Ok, now.

The Cooler Rest has been spotted from coast to coast and kick back to kick back providing chill spots to sit on back porches, tailgates, fishing boats, swimming docks, hunting grounds, picnics in the park, and many, way too many, backyards.

And not to brag, but our backrests are a pretty nice looking upgrade to your favorite Yeti, RTIC or Frio cooler. Express yourself why don’t ya?

We want you to enjoy what you do outdoors with little fuss and even less effort, all from the comfort of your cooler.

See ya outside.