Ranch Hand launched a brand new bumper series called Midnight. It was the first bumper of its kind and I had to find the voice for the product and product roll out.

Customer Testimonials - the grille guard saved their lives.

One of the most impactful projects I worked on for Ranch Hand was a live activation for the huge SEMA show in Las Vegas.

We placed a wrecked truck on the floor that shows the Ranch Hand grille guard still intact. This truck belongs to a real customer who tours with this truck to spread the word about how Ranch Hand saved his life.

MY JOB was to create all of the copy for the signage. We had large walls that told the Ranch Hand story and individual signage throughout the exhibit that talked about he product and the safety features.

We didn't want it to sound too salesy since this live exhibit sells itself.

I worked with the Art Director to keep copy and design low key and poignant.

Video of the Impact Tour from the SEMA event

If you watch the video, Larry Murray is the Creative Director that I worked with on the project. Genius!