Contrarian Thinking / AI Money
Newsletter writer creating welcome sequences and content strategy for AI Money, a new newsletter from Contrarian Thinking (Codie Sanchez).
I worked with Contrarian Thinking — Codie Sanchez's media company with 800K+ subscribers — to write and develop content strategy for their new AI-focused newsletter, AI Money.
Welcome Newsletter
I wrote the welcome newsletter sequence for new AI Money subscribers — the critical first touchpoints that set the tone, establish trust, and drive engagement for the new publication.
Content Strategy
I developed the content strategy for AI Money, helping define the editorial voice, content pillars, and newsletter structure for an audience interested in practical AI applications for business and investing.
The work required balancing Codie Sanchez's established brand voice with a new AI-focused editorial direction — making complex AI topics accessible and actionable for an entrepreneurial audience.