Authoritive
Freelance copywriter for a NYC startup creating marketing content across multiple platforms and products.
I worked with New York based startup, Authoritive.co until they were acquired by axio.ai, to create marketing content across multiple platforms and products.
Co-founded by veteran literary agent Christy Fletcher and entrepreneur Eric Ries (The Lean Startup), Authoritive partners with successful non-fiction authors to create world-class online courses and learning products.
I did everything to help this company grow, from landing pages, social media, course content, sales emails and a whole lot of brainstorming, ideating and strategy.
WRITE DAY BY DAY
Write Day by Day is a 30 day SMS program from author and writing coach Courtney Maum that helps writers stay accountable and create content daily. I launched an Instagram channel — developed, wrote and created the editorial calendar.
YOUR CONFIDENCE CODE
Your Confidence Code is a course based on a NY Times bestselling book, The Confidence Code by journalists and authors Katty Kay and Claire Shipman. I created the strategy and wrote the content for the sales landing page. I also created email newsletters to warm up their email list, sales email sequences, and course content.
THE FUTURE-READY LEADER
I worked with Dr. Tasha Eurich to promote and sell her course, The Future-Ready Leader, based on her book, Insight. I created and wrote the content for the landing page of her website. I also strategized and wrote email campaigns to sell the course. This email series needed to be content driven, in Dr. Eurich's voice and targeting an audience of business executives on her email list.