Cooler Rest

In house copywriter creating the entire marketing launch for an innovative outdoor product.

I moved to Shiner, Texas — population 2000 — to work for a family owned creative agency that was building out their client base.

Biggest perk — My office was across the street from the Shiner brewery and they had daily free tastings of all the new flavors. The freshest beer ya ever tasted.

Kaspar Companies in Shiner TX developed the Cooler Rest and then asked me to create the entire marketing launch for the product. Origin story, product names and descriptions, email, social media.

ABOUT US

At Cooler Rest, we make a seat out of your cooler. You're welcome.

Cooler Rest was born out of necessity. And it all started with an intriguing tale.

Once upon a time a fisherman boarded his boat, off to enjoy the offerings of a salty Texas coast. A prime spot and perfect conditions, the only thing better would be a seat to support his position. His instincts were right, using his favorite cooler as a seat. After all, it also harbored all the fish he would eat.

By the end of the day his catch proved a winner! But then — holy humpback hit and his tired old back could no longer deliver.

And Cooler Rest was born. Now that's happily ever after.

The Cooler Rest has been spotted from coast to coast and kick back to kick back providing chill spots to sit on back porches, tailgates, fishing boats, swimming docks, hunting grounds, picnics in the park, and many, way too many, backyards.

We want you to enjoy what you do outdoors with little fuss and even less effort, all from the comfort of your cooler. See ya outside.

Project Images