New Western Real Estate
In house copywriter for a real estate marketplace, creating content across web, video, social, and thought leadership.
New Western is a real estate marketplace that helps investors find houses to flip.
I was hired as their very first copywriter on a brand new marketing team to help kick start their public facing image.
I worked closely with the founders and it was fun and exciting. With a graphic designer, we tackled several large projects like rebooting the brand website, creating email funnels, new content pieces, thought leadership articles for major publications and video.
The Flip Side Report
I researched, wrote and created a robust new piece of content called the Flip Side Report. Utilizing New Western's unique data from their over 200,000 investors, we were able to put out a published report 3 times a year that got local, national and industry press.
NewWestern.com
Working closely with our in house graphic designer, I rewrote the New Western homepage. We wanted to come up with simple and modern messaging that was relatable to investors and home owners.
The Investor Story
I launched a video program with longer form content than just social shorts. I interviewed the participants, wrote the script and directed the video crew.
Ghost writing and thought leadership
I worked closely with the president and co founder of New Western to write thought leadership articles about the housing market. I'm passionate about what's happening in the housing market and finding solutions to the affordability crisis.